Learn how to write PR pitches that generate top-tier media coverage. Four live sessions delivered over Zoom, begins October 10th.

Early Bird tickets just £180*

*Early bird tickets are limited, regular ticket price £240. Prices quoted exclude Eventbrite fees.

Are your PR pitches failing to land coverage?

Perhaps you’ve seen the success of others, and are unsure why your pitches aren’t generating the coverage you’d hoped for. Maybe you’ve seen some success, but it all seems to be a bit hit and miss, and you’re not sure where you’re going wrong. Or, possibly, this is all new to you and you’re not sure where to begin. 

If you’re struggling to figure out what to do next, or simply need a little inspiration, join Britt Klontz and Hannah Smith for this series of live workshops beginning October 10, 2023.

Course Content

This live cohort-based training course runs over a four-week period, with a 90 minute workshop session delivered over Zoom each week. 

Attendees will be guided step-by-step through the PR pitching process Britt and Hannah personally use; they’ll suggest a range of exercises attendees might like to complete between sessions, plus there will be plenty of time for Q&A each week:

Week One: October 10th 2023, 5pm-6:30pm (UK)

Understanding what journalists want from us: how to devise relevant stories; create and segment media lists; and deal with time constraints and prioritisation. 

Week Two: October 17th 2023, 5pm-6:30pm (UK)

Writing PR pitches: how to write compelling subject lines, structure your pitches, deal with objections, and ask for that link. 

Week Three: October 24th 2023, 5pm-6:30pm (UK)

Expert comments: how to create expert comments that journalists will want to include in their stories, and manage journalist requests via platforms like HARO and Qwoted. 

Week Four: October 31st 2023, 5pm-6:30pm (UK)

Guidance on follow ups, re-pitching, and the opportunity to ask us anything.

Attendees will leave the course:

  • With a clearly defined process they can use to devise their own PR pitches, and renewed confidence in their own skills
  • In a happier and more productive mindset
  • Feeling rejuvenated and excited about their work


Early Bird tickets – £180*

Early Bird + 45 min 1:1 Private Coaching tickets – £280*

General Admission tickets – £240*

General Admission + 45 min 1:1 Private Coaching tickets – £340*

*Early bird tickets are limited. Prices quoted exclude Eventbrite fees.

What’s included in the ticket price?

Early Bird & General Admission Tickets:

  • Access to the four workshop sessions which will be delivered over Zoom
  • All course materials: slides, resources, and workshop recordings
  • Weekly exercises to try out between workshop sessions
  • Plenty of opportunities to ask questions

Early Bird & General Admission + 45 min 1:1 Private Coaching Tickets:

Full course access, plus a private, 45-minute 1:1 coaching session with either Britt Klontz or Hannah Smith (you decide!) during the course.

Who should attend this workshop series?

This series has been designed primarily for PR folks who are responsible for generating coverage on top-tier media sites.

Please note: the focus here is on pitching journalists, not ideation. If you’re keen to learn how to come up with ideas for Digital PR activity, this course isn’t for you. Instead we’d recommend you check out Hannah’s Ideation for Digital PR Online Workshop Series. 

Also, folks who work primarily on other types of SEO link building activity – i.e. where journalists from media outlets aren’t their target audience probably won’t get so much out of the course.

Meet your trainers

Britt Klontz
Founder, Vada Communications

Britt is a PR and Content Marketing Consultant with over a decade of agency experience. Before starting her own consultancy, Britt worked at Distilled and helped businesses of all sizes produce award-winning campaigns and coordinate PR strategies to ensure they reached the right audiences online.

Whilst at Distilled, Britt noticed a trend had emerged: clients had their own internal PR teams and were seeking personalised guidance. This realisation prompted Britt to design tailored courses, spearheading a transformative service. She embraced ownership of this initiative, launching her career as a consultant coaching brands in the realm of digital PR.

Today, her focus is strategic digital PR which enhances her client’s visibility and that of their businesses.

Hannah Smith
Founder, Worderist.com

Over a five and half year period at Distilled, Hannah Smith was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search, where she was responsible for launching more than 150 Digital PR campaigns which generated over 8,250 pieces of linked coverage.

Her creative work has won multiple awards, and she’s worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla.


Here are some lovely things people who’ve previously attended our courses and training sessions have said:

I honestly don’t think I’ve ever taken so many notes on a course before! Everything Hannah covered was super relevant to my role and I really appreciated her providing context for both agency and client side – as my role is client side, I was a little concerned it might not be so relevant. But it was – thank you!

~Sarah Marsh, Adimo

Hannah was excellent. Knowledgeable and engaging, she really brought the course to life and kept everyone’s attention in the room. I’m not usually one to ask questions in these environments but the atmosphere was very open and that allowed me to put a question to her, which she answered very comprehensively.

~Joe Cox, Superb Digital

I just wanted to say a big thank you to Hannah for hosting a fantastic training session last week at BrightonSEO. I was able to learn so much and she also helped me boot out some of the imposter syndrome I think a lot of us PRs face.

~Andy Clowes, Distract

Working with Britt was such a pleasure! Our team had little to no experience when it came to getting quoted in the media, creating and implementing a content strategy, strategically publishing articles the media would like, connecting with journalists, etc. Britt filled in all the holes, and we learned a ton from her. Beyond education, she got us serious results. Because of her, our website was linked to from major publications and quoted in top-tier media outlets time and time again.

~Elizabeth Shutty, Owner, Libre Media

Britt is one of the most skilled outreach professionals I have ever worked with. She has an amazing understanding of how to build relationships with bloggers and media sites. The close-knit relationships she created allowed her to provide great publisher insight to the content production team allowing for more successful campaigns.

~Ryan Sammy, CNBC

Working with Britt to train our team was everything we were hoping for and a little bit more. She listened intently to our deficiencies as an agency, asked great questions to clarify, and was able to build and deliver a set of training sessions directly in-line with our needs. I’ve worked with a ton of subject matter experts throughout the years- Britt is at the top of the heap. I’m eager for the next time we are able to partner with her!

~Chad Kearns, VP Agency Services, Portent


Will you be covering anything to do with ideation – i.e. how to come up with ideas for digital PR activity?

The focus of this course is pitching journalists, not ideation. If you’re keen to learn how to come up with ideas for Digital PR activity, we’d recommend you check out Hannah’s Ideation for Digital PR Online Workshop Series.

How do the 1:1 Private Coaching sessions work?

If you book a ticket which also includes a 45min coaching session you’ll receive a separate email prior to the course commencing with details on how to book in your session with either Hannah or Britt.

How do I join the weekly Zoom sessions?

Details on how to join the weekly sessions will be emailed directly to you.

I can’t attend all the live workshops, is it still worth me booking this?

To get the most out of the course I’d recommend attending the sessions live, however links to the recordings will be sent out after each workshop so you will be able to catch up.

I can’t afford this, are there any scholarship places available?

Yes we will be offering a limited number of scholarship spots. If you’d like to be considered for one of these spots please email – hannah@worderist.com

Do you offer refunds?

Nope, sorry friends!

How do I contact you?

Email me – hannah@worderist.com