** Ticket sales for this cohort are now closed – if you’d like to hear when future cohorts open drop me an email: hannah@worderist.com **

Learn how to come up with Digital PR ideas that generate top-tier media coverage.  Four live sessions delivered over Zoom, begins May 3rd 2023.

Early Bird tickets just £180*

*Early bird tickets are limited, regular ticket price £120. Prices quoted exclude Eventbrite fees.

Have you been tasked with coming up with ideas that gain linked coverage on top-tier media sites like the BBC, the Guardian, USA Today; but are wondering how on earth do you do that?

Perhaps you’ve seen the success of others, and are unsure why the ideas you’re coming up with aren’t generating the coverage you’d hoped for.  Maybe you’ve seen success with some of your ideas but it all seems to be a bit hit and miss, and now you’re now under pressure to deliver results more consistently. Or, possibly, this is all new to you and you don’t know where to begin.

If you’re struggling to figure out what to do next, join Hannah Smith for this series of live workshops beginning May 3, 2023.

Course Content

This live cohort-based training course runs over a four-week period, with a 90 minute workshop session delivered over Zoom each week. 

Attendees will be guided step-by-step through the ideation process Hannah personally uses; she’ll suggest a range of exercises attendees might like to complete between sessions, plus they’ll be plenty of time for Q&A each week:

Week One: May 3rd 2023, 5pm-6:30pm (BST) Getting started: creative myths; creative briefs, seeking inspiration, & gaining a deeper understanding of the media landscape.

Week Two: May 10th 2023, 5pm-6:30pm (BST) Idea Generation: practical exercises to help you come up with ideas, and further develop them.

Week Three: May 17th 2023, 5pm-6:30pm (BST) Idea Validation: how to figure out whether or not an idea is likely to generate coverage.

Week Four: May 24th 2023, 5pm-6:30pm (BST) Review, wrap up, & AMA.

Attendees will leave the course:

  • With a clearly defined process they can use to generate their own ideas, and renewed confidence in their own skills
  • In a happier and more productive mindset
  • Feeling rejuvenated and excited about their work


Early Bird tickets – £180*

Early Bird + 45 min 1:1 Private Coaching tickets – £280*

General Admission tickets – £240*

General Admission + 45 min 1:1 Private Coaching tickets – £340*

*Early bird tickets are limited. Prices quoted exclude Eventbrite fees.

What’s included in the ticket price?

Early Bird & General Admission Tickets:

  • Access to the four workshop sessions which will be delivered over Zoom
  • All course materials: slides, resources, and workshop recordings
  • Weekly exercises to try out between workshop sessions
  • Plenty of opportunities to ask questions

Early Bird & General Admission + 45 min 1:1 Private Coaching Tickets:

Full course access, plus a private, 45-minute 1:1 coaching session with Hannah Smith during the course.

Who should attend this workshop series?

This series has been designed primarily for Creatives and PR folks who’ve are responsible for coming up with ideas for Digital PR activity (i.e. ideas generated with the express purpose of gaining linked coverage on high-tier media sites). 

Please note: the focus here is on ideation, not outreach. If you’re keen to learn how to create more compelling email subject lines, press releases, etc, this course isn’t for you; however, in the future I may run a course like this.

Also, folks who work primarily on other types of SEO link building activity – i.e. where journalists from media outlets aren’t their target audience probably won’t get so much out of the course.

Meet your trainer

Hannah Smith
Founder, Worderist.com

Over a five and half year period at Distilled, Hannah Smith was part of the creative team which delivered over 14,000 pieces of linked coverage. Then, for close to three years, she led the creative and PR team at Verve Search, where she was responsible for launching more than 150 Digital PR campaigns which generated over 8,250 pieces of linked coverage.

Her creative work has won multiple awards, and she’s worked with a vast array of companies including the BBC, Dyson, Expedia, GoCompare, MailChimp, Podio, and Zoopla.

She has also spoken at numerous conferences across Europe and the US, interviewed Google’s John Mueller live on stage in front of an audience of 3,000, and acted as a guest lecturer at the University of Greenwich.

Live Workshop Schedule

Week 1: May 3, 2023
5:00 PM (BST)

90 Minutes

Week 2: May 10, 2023
5:00 PM (BST)

90 Minutes

Week 3: May 17, 2023
5:00 PM (BST)

90 Minutes

Week 4: May 24, 2023
5:00 PM (BST)

90 Minutes


Here are some lovely things people who’ve previously attended my courses have said:

I honestly don’t think I’ve ever taken so many notes on a course before! Everything covered was super relevant to my role and I really appreciated you providing context for both agency and client side – as my role is client side, I was a little concerned it might not be so relevant. But it was! 

The session even inspired me to go and generate a load of ideas that evening – the best of which I’ve taken to our MD and we’re running with one already. So thank you!

~Sarah Marsh, Adimo

You were excellent. Knowledgable and engaging, you really brought the course to life and kept everyone’s attention in the room. I’m not usually one to ask questions in these environments but the atmosphere was very open and that allowed me to put a question to you, which you answered very comprehensively.

~Joe Cox, Superb Digital

“I just wanted to say a big thank you for hosting a fantastic training session last week at BrightonSEO. I was able to learn so much and you also helped me boot out some of the imposter syndrome I think a lot of us PRs face.”

~Andy Clowes, Distract


Is this course just about coming up with ideas for high budget content pieces?

No, not at all. I’ve experience working on both content-led Digital PR (some were big budget some definitely weren’t); and reactive Digital PR activity; the creative processes I’ll be sharing can be utilised to generate ideas suitable for any budget.

Will you be covering anything to do with outreach to journalists – e.g. writing press releases?

No, sorry. This workshop series focuses only on coming up with ideas. However, I may run a course focusing on outreach at a later date. 

How do I join the weekly Zoom sessions?

Details on how to join the weekly sessions will be emailed directly to you.

I can’t attend all the live workshops, is it still worth me booking this?

To get the most out of the course I’d recommend attending the sessions live, however links to the recordings will be sent out after each workshop so you will be able to catch up.

I can’t afford this, are there any scholarship places available?

Yes I will be offering a limited number of scholarship spots. If you’d like to be considered for one of these spots please email me – hannah@worderist.com

Do you offer refunds?

Nope, sorry friends!

How do I contact you?

Email me – hannah@worderist.com